Banks' New Visual Identity: Standing Out While Embracing Heritage

NatWest Group Embarks on a Transformation

In an era where visual appeal plays a pivotal role, NatWest Group, formerly known as National Westminster Bank, is embarking on a journey to revamp its visual identity. The aim is to create a distinctive presence on the high street while simultaneously preserving the bank's iconic heritage.

The Iconic Arrows: A Symbol of Circulation

The famed arrows, synonymous with NatWest, symbolize the circulation of money. This emblem, deeply ingrained in the bank's history, serves as a testament to its role in facilitating financial transactions. As NatWest moves forward, the arrows will continue to be a central part of its visual identity, representing the bank's unwavering commitment to connecting people and businesses with opportunities.