Aron Wade

5 New Ranking Factors in Google Search & What They Mean for SEOs

Introduction

Google’s search algorithm is constantly evolving, and with each update, new ranking factors are introduced. These factors can have a significant impact on your website’s visibility in search results, so it’s important to be aware of them and to optimize your website accordingly. In this post, we’ll discuss five new ranking factors that Google has recently introduced and what they mean for SEOs.

1. Mobile-first indexing

Google has announced that it will be moving to a mobile-first indexing model. This means that Google will primarily use the mobile version of your website to index and rank your content. This is a significant change, as it means that you need to make sure that your website is mobile-friendly. If your website is not mobile-friendly, you could see a drop in your search rankings.

To make your website mobile-friendly, you should use a responsive design. A responsive design will automatically adjust to the size of the screen that it is being viewed on. You should also make sure that your website is fast-loading and easy to navigate on a mobile device.

2. Page experience

Page experience is a new ranking factor that Google has introduced to measure how users experience your website. Google will look at factors such as your website’s speed, responsiveness, and stability. If your website provides a poor page experience, you could see a drop in your search rankings.

To improve your page experience, you should make sure that your website is fast-loading. You should also use a responsive design and make sure that your website is easy to navigate. You should also avoid using pop-ups and other intrusive elements that can disrupt the user experience.

3. Core Web Vitals

Core Web Vitals are a set of metrics that Google uses to measure the performance of your website. These metrics include your website’s loading speed, interactivity, and visual stability. If your website does not meet Google’s Core Web Vitals standards, you could see a drop in your search rankings.

To improve your Core Web Vitals, you should make sure that your website is fast-loading. You should also use a responsive design and make sure that your website is easy to navigate. You should also avoid using pop-ups and other intrusive elements that can disrupt the user experience.

4. Passage indexing

Passage indexing is a new ranking factor that Google has introduced to better understand the content of your web pages. Google will now be able to index individual passages of text from your web pages, rather than just the entire page. This means that you can now rank for specific passages of text, even if they are not in the main body of your content.

To optimize for passage indexing, you should make sure that your content is well-structured and that you use headings and subheadings to break up your text. You should also make sure that your content is relevant to the keywords that you are targeting.

5. MUM

MUM is a new AI-powered language model that Google has developed. MUM is designed to better understand the meaning of your search queries and to provide you with more relevant results. MUM is still in its early stages of development, but it has the potential to revolutionize the way that we search for information.

To optimize for MUM, you should make sure that your content is well-written and that you use clear and concise language. You should also make sure that your content is relevant to the keywords that you are targeting.

Conclusion

These are just a few of the new ranking factors that Google has introduced in recent months. By being aware of these factors and optimizing your website accordingly, you can improve your chances of ranking higher in search results.